Take a look inside... In the latest edition of
The Unfair Advantage Book on Winning the Search Engine Wars, you'll learn:

Chapter 1:
Getting Started
  • 3 Easy Steps to Dominating the Search Engines
  • What Results Can You Expect?
  • Choosing Your Domain Name
Chapter 2:
Designing Search Engine-Friendly Web Pages
  • Keep Your URLs Simple
  • Use a Site Map
  • Get Your robots.txt File in Shape
  • Be Careful with Frames, Javascript & Flash
Chapter 3:
Keyword Selection Strategies
  • The Money Keywords That Trigger Sales
  • Finding the Right Keywords
  • Optimizing Keyword Placement
Chapter 4:
Link Building
  • Link Building for Today's Engines
  • Essential Strategies
  • The Best Place to Start
  • The Reciprocal Link Problem
  • Evaluating the Quality of a Link
  • Advanced Link Building Strategies
Chapter 5:
How to Analyze Your Competition's Pages
  • Analyzing Link Structure
  • Analyzing Keywords
  • Analyzing Your Competition's Domains
Chapter 6:
The Major Search Engines & Their Order of Importance
  • The Primary Search Engines
  • Relevancy: The Critical Factor
  • Getting Your Site Listed
  • Should You Submit Your Site?
  • Paying for Instant Traffic
  • 6 Steps to Getting Listed Quickly
  • What About Directories
  • Missing Engines?
Chapter 7:
The Details & Strategies for Each Major Search Engine
  • Google — www.google.com
  • Yahoo — www.yahoo.com
  • Microsoft Live — www.live.com
  • Ask — www.ask.com
  • ODP — www.dmoz.org
Chapter 8:
PPC & Paid Search
  • Google Adwords
  • Yahoo Search Marketing
  • Microsoft adCenter
Chapter 9:
The Top 14 SEO Mistakes
  • Keyword Spamming & Stuffing
  • Invisible or Semi-Visible Text
  • Doorway Pages
  • Redirect Pages
  • Optimizing for Related Keywords vs. Off-Topic Keywords
  • Using the <!--comment line-->
  • ASCII, Numerical, and Alphabetical Text Order
  • The Secret of the Phantom Pixel
  • The Ole "Bait and Switch" Technique
  • IP Delivery: aka, Cloaking
  • The Hidden Form Tag
  • Hidden Links
  • Hiding Text and Links Using Cascading Style Sheets (CSS)
  • The Mini-Net
Chapter 10:
Harnessing the Power of the Blog
  • What Exactly is a Blog?
  • What do Blogs Look Like?
  • Starting Your Blog Right
  • Optimizing Your Blog
  • Business Blogging
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