Planet Ocean® · UnFair Advantage Book on Winning the Search Engine Wars · SEO Strategies and Marketing
SearchEngineNews.com - July 2008 Topics
Planet Ocean Communications


Since 1997 we've been the professional's source for inside information that defines the cutting edge search engine strategies to rank your site at the top.

Inside the July 2008 issue...
How to Boost Your Rankings and Get More Pages Indexed by Sculpting Your PageRank! ...90% of the websites we see are needlessly *leaking* PageRank. Here's how YOU can circulate your 'link juice' to webpages within your own site!

Pandia Search Central calls SearchEngineNews.com,
   "....probably the best newsletter on search engine promotion in the world."

Here's what you'll find in our special reports section of SearchEngineNews.com...

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How to Get A Flood of Pre-Qualified Customers Knocking Down Your Door Using Local Search and Geo-Targeting — If your "Local" business also caters 'locally' to people from out of town, then you'll most certainly want to peruse this month's special report.

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How to Create Lightning-Fast-Loading WebPages that will Boost Your Sales and help you Build More Links ...along with some FREE tools to check your own site's load times.

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The Advanced SEO's Guide to Choosing the Right Domain Name. Did you know...
  * Drugs.com sold for $830,000
  * CreditCards.com sold for $2.75 million
  * Wine.com sold for $2.9 million
  * AsSeenOnTv.com sold for $5.1 million
  * Business.com sold for $7.5 million
  * Poker.com estimated sold for $20+ million!
The advantages of using a domain name that exactly matches a targeted keyword is significant. This report reveals every known strategy for locating and securing the perfect domain name for your business.

In Search Engine Bytes, Our SEO Experts discuss...

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The top eleven ways that search engines evaluate the incoming links to your site and how to use this information to boost your rankings.

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Learn why embedding a video into your webpage can increase rankings.

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Facebook: an alternative way to contact and market to your customers. But, there's a right way to do it and a wrong way that, although popular, should be avoided. We'll show you the right way!

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Meta Tags: setting the record straight once and for all. If you're neglecting this useful strategy you're making a fundamental SEO mistake. This byte will mistake-proof your thinking. You'll know for certain which meta tags are useful and which ones are a waste of time.

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Can changing a site's ownership *really* result in a loss of Google PageRank? ...find out when it does, and when it doesn't and learn how to tell if what you're seeing is truly a result of site ownership changes.

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Clearing up the confusion about using uppercase letters in domain names. We'll show you where they are useful and tell you when you *should* use them.

There are a LOT of new developments on the Search Engine Strategies and Optimization front. Learn what our experts think about...

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Google...
Adds clarity to their robots.txt standards, updates Google Trends, 'Skip Flash Intro' is now an option in search results, and real-time stock quotes available via Google Finance.

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AdWords...
Releases AdWords Editor 6.0, and factors in landing page load times into Quality Scores.

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Yahoo...
Announces search advertising deal with Google as senior management people are leaving in droves!

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Windows Live...
beats Google in competition for major healthcare client offering patients the option of accessing their health data online.

Andy Mindel @ WordTracker.com calls SearchEngineNews.com    "... a service you shouldn't be without."

Our EngineMaster Chart gives you...

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General Indexing Guidelines – The specific type of content each search engine will index. How much they will index. The maximum number of characters to put into your titles, descriptions, and body text for optimum indexing power.

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Indexing Guidelines for Specific Tags – The specific tags that each search engine indexes and exactly *where* you should put your keywords for top ranking power.

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Ranking Factors – The top, most important ranking factors for each major search engine.

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Search Engine Penalties – SEO tactics to avoid for each major engine; these will get you penalized.

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General Search Guidelines – How each major engine treats search queries like: Is plural the same as singular? Does word order matter? ...and so forth.

AssociatePrograms.com calls SearchEngineNews.com "...so darn useful we pay to get it."

Robin Nobles @ Search Engine Workshops says,
   "SearchEngineNews.com, is one newsletter that I read from cover to cover every single month."

Inside the membership area of SearchEngineNews.com you will also gain access to...

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Website Quality Indicator Tool – Automates your collection of competitive intelligence and gives you a look at how your site vs. your competitors' sites rate in the eyes of Google, Yahoo, and Microsoft.

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Quick Submit Reference Chart – Submission guidelines page to all branches of the major Search Engines, including Local, Shopping, and News Search.

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Guide to the Major Web Directories and Article Directories – The most important directories to jump-start your link-building strategy.

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USER AGENT Robot Info to assist you in identifying the spiders and robots that visit your site.

That's right. You'll find everything here and more inside this issue of SearchEngineNews.com! Now you know why we're considered the definitive, no B.S., we mean business source of information for showing sites how to grab top search rankings.

Brent Winters @ WebPosition calls the subscription fee,
   " a small price to pay for the in-depth research these guys do."

If your time is worth money, one look at our precise, no-nonsense approach and you'll likely agree with this subscriber who wrote...

I learned more in the last three hours than the last six months of forum, book reading and site searching. I'm sick at all the time I wasted, but even sicker knowing the income I surely lost because I didn't get this sooner. Nancy Bernardine-Widmer

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Take advantage of our famous Dog Ate It guarantee!

If you don't feel you got more than your money's worth, then cancel on the last day of your subscription and tell us the dog ate it! ...we'll cheerfully give you a full refund.

Neil Shearing @ ScamFree.com calls SE News,
   "...one of the best marketing investments an online business can make."

Bonus Offer: Our Award Winning
Best Search Engine Marketing Book

The UnFair Advantage Book on Winning The Search Engine Wars

Subscribe by Friday, July 25th, and we will give you our award winning UnFair Advantage Book on Winning the Search Engines Wars – judged the World's Best Search Engine Marketing Book and revised every month. It's currently in Version #143 – the most recent update being July 1st, 2008. The book will teach you every known trick and strategy for putting your site at the top of the search engines – 196 well written pages and judged the best book of its kind. (The book alone sells for $97, but it's free when you subscribe to SearchEngineNews.com)

And, we'll also give you access to the entire SearchEngineNews.com Archives dating back to 1997. That's hundreds of resources, marketing tips, and search engine related pointers that can literally give you an "UnFair Advantage" over your competition.

Barry Brooks @ LinkPopularity.com says,
   "The UnFair Advantage Book on Winning The Search Engine Wars is easily the best search engine secrets manual around — and SE News, the best $97 I spend every year"

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Here's a summary of everything you'll get...

  1. All of the recent changes and the very best cutting edge Search Engine Optimization and Marketing strategies – digested and delivered to you online the first day of every month.

  2. Our highly acclaimed and award winning UnFair Advantage Book on Winning The Search Engine Wars ($97 value)

  3. 11 years of SearchEngineNews.com archives

  4. Unlimited use of our Website Quality Indicator tool. Now you can determine how your own sites stack up to your competitor's sites for over a dozen ranking factors in just seconds.

  5. An entire Library of SEO Special Reports! This searchable resource provides answers to virtually any search engine question you can think of.

  6. And, a guarantee that gives you up to ONE YEAR to decide if this investment is right for you.

...all for a price that's less than a daily cup of coffee!

But you must respond by Friday, July 25th
to get all of the bonuses mentioned above...

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Dog Ate It Guarantee Guarantee: Use us for up to a year and if your don't feel you got MORE than your money's worth, tell us The Dog Ate It and get a full refund, no questions asked!
...even if it's the last day of your subscription!

Stephen Mahaney

See you at the top!
Stephen
Stephen Mahaney - CEO / President
Planet Ocean® Communications, Inc.

P.S.  If you're undecided, see the comments in the sidebars. We've never asked for testimonials – all are unsolicited – and they tell our story far better than we ever could.

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